It probably seemed a good idea at the time. But Russia's attempt to create a joint gas venture with Nigeria is set to become one of the classic branding disasters of all time -- after the new company was named Nigaz.
That, of course, being a mash-up of "Nigeria" and Russian energy company "Gazprom" rather than a tribute to "the world's most dangerous group".
I so want to post some YouTube vids here, but alas: this is a family-ish blog. Instead, here's a link.
Via Blattman.
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